Chloe is a Designer + Strategist + Researcher.
Currently a manager and senior design strategist in Deloitte’s Innovation & Ventures team in London.
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Brand strategy, customer research, & user testing for the Royal Commission of AlUla, a luxury tourist destination in KSA
Product design for a financial services platform that enables small-to-medium sized enterprises to build trust and conduct trade internationally
Design research to understand opportunities in the overlap of web3 and whisky trading
End-to-end service design & user research for the public sector, including transformation of a workplace dispute resolution service and customer journey mapping for a local ferry service
GenAI strategy&op model design both for Deloitte and external clients
Optimising workflows for photographic training data collection for AI
Also working on her art project, Imperial Fruit Thieves
A post-colonial subversion of William Morris’ Strawberry Thief
Chloe occasionally freelances as a visual designer, crafting identities for cool, multicultural clients like Idea Ink, Set List Sessions, and Eshaan Akbar.
